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Why Study Mass Media

Mass Media or Mass Communication is a rapidly growing sector with wide range or opportunities. The areas like broadcasting, journalism, advertisement and marketing, public relations are the types of mass media for students to choose from. Media gives unending opportunities in larger modern industries because they want most up to date and persons fully equipped with latest technologies and designs. Media and communication studies cover people, entirely focused on them and it talks about people around them. Naturally you do not need to go among people, but the people would be around you.

Jobs and responsibilities

A mass communication student needs to understand how the media affects the society and its culture. And therefore, they do have a great bit of responsibility to the world society which they belong. A student needs to develop knowledge about the history and culture and must know about psychology and behavioural changes of media messages because it has far reaching consequences to regulations of policies and laws. Media has a strong network and economy of the country depends on the presentation of facts and circumstances in the contents of its news items.

Mass media has a vast range of subject options and a student can selectively choose from them according to his likings and interests. In the bachelor degree level you can go through the selected programmes which introduce the fundamentals of communications and give focuses on different aspects of it’s functioning. So you can find out the real course which gives you more interest and is according to your likings. They subjects that are included in the mass media programme are as under:

  • Media, society and culture
  • Principles of communication
  • Law and ethics in mass communication
  • Marketing communications
  • Crisis management
  • Presentations
  • Media technology and applications
  • Research and analysis

Courses offered

  • Diploma in Mass Communication
  • Diploma in Broadcasting
  • BA (Mass Communication)
  • Bachelor of Corporate Communication
  • Bachelor of Arts in English and Public Relations
  • Master of Journalism
  • Master of Mass Communication
  • PG Diploma in Mass Communication

Eligibility

Undergraduate Courses: After clearing 10+2 in any stream with fifty to sixty percent of marks from any recognized Board, one can go for a bachelor course in Mass Communication. Some colleges have the criteria that the students must be of 17 years of age.

Postgraduate Courses: In case of doing Masters, one needs a bachelor’s degree in any stream with fifty to sixty percent of marks. Some colleges or universities have the criteria that the students must be 23 years of age or more.

Openings

After successful completion of a professional course in Mass Media, career opportunities are lying in journalism, television, public relations, films, scriptwriting, publishing and productions. Different companies like Times Groups, Hindustan Groups, Doordarshan, India Today Group, BBC, Star India, Zee Media Net Works are some of the top recruiters for Mass Communication Students.

Everyone can’t think of making mass media as a career. There are some sets of skill sets required if one wants to choose this as their future prospect. The skill sets required for this career field is very much different from technical fields such as engineering or medical. This field definitely does not require any hard and core mathematical skills or mugging up skills to pass some difficult exams. The skills required here are passion, confidence and drive to be the best and shine. A list of skills that is much required in this field is provided below:

  1. Creativity
  2. Networking skills
  3. Researching skills
  4. Ability to work under stress
  5. Ability to be calm
  6. Interviewing skills
  7. Communication skills
  8. Confidence
  9. Critical thinking
  • Positive thinking
  • Problem solving skills
  • Observation skills
  • Interpretation skills
  • Ability to express thoughts
  • Good interviewing skills
  • Language skills to present precise of information
  • Ability to bring in new ideas
  • Ability work under rough people

Some courses of mass media are given below:

  1. Bachelor of Journalism and Mass Communication(BJMC)
  2. Bachelor of Mass Communication(BMC)
  3. Bachelor of Journalism(BJ)
  4. Master of Journalism(MJ)
  5. Master of Journalism and Mass Communication(MJMC)
  6. Master of Mass Communication(MMC)
  7. PG Diploma in Mass Communication

Reputed Colleges in India

  • Lady Sri Ram College for Women, Delhi
  • Madras Christian College, Chennai
  • Christ College, Bangalore
  • Amity School of Communication, Delhi
  • Symbiosis Institute, Pune
  • Jawaharlal Nehru University
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