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IFFCO, the world’s largest processed fertilizer cooperative has taken another revolutionary step to serve and connect the farmers digitally by launching a social e-commerce app and web portal, “IFFCO iMandi”. This is in line with the vision for a “Digital India” by the Hon’ble Prime Minister, Sh. Narendra Modi. Going forward, all ecommerce and digital initiatives of IFFCO shall be available on the IFFCO iMandi platform.
iMandi is a strategic investment by IFFCO eBazar Ltd, which is 100% subsidiary of IFFCO with iMandi Pte Ltd, a Singapore based technology company promoted by experienced professionals, having vast experience in agriculture industry and mobile / internet technologies. The objective of this initiative is to bring the benefits of digital technologies to every farmer, and bring the digital revolution to rural India.
It is a “One Stop Shop” for agri inputs & produce, FMCG, electronics, loans, insurance, etc. iMandi will address all needs of the farming community and aims to cater to captive user base of 55 million farmers.”
This project will be implemented on an unparalleled reach and scale. Therefore, iMandi shall be India’s largest rural social e-commerce play by utilizing exclusive access to IFFCO`s more than 55,000 Point of Sales, 36,000 Cooperative Societies, more than 30,000 warehouses and having access to 250 million rural consumers at 16,000 Pin codes, covering over a third of India.
